The 2007 Sydney International Beauty Expo was well received with visitor attendance reaching over 11,000. With a bigger floor plan, exhibitors enjoyed the extra space and visitor feedback indicated it was much easier to target specific stands and brands.

Bella Beauty Magazine sponsored a series of stylish parades that showcased the latest fashions and trends. The Nail Awards, Make-up Awards and Seminars were also a fantastic draw card with many visitors travelling from all over Australia and overseas specifically for these inspirational and informative events.

As a response to the rapidly growing spa industry, the Expo will be rebranded in 2008 as the Sydney International Spa & Beauty Expo.